THE RESULT

1.4M        12K         2K             200                     Increased

Loops     Likes    Shares    Comments     Sales Over 2 Months

Case Study 2: Brands – Klondike Kandybar
 

GOAL

Klondike was looking for a creative way to introduce the social media universe to its new Klondike Kandy Bars. The concept was to clear show how this new product is a mix between a candy bar and an ice cream cone.

STRATEGY

As Vine had the most engaged audience at the time, Boomopolis carefully chose 5 brand friendly influencers (totaling 3 million combined followers) to create funny 6-second videos which captured the essence of the product. We also made sure to post at Vine’s prime time of 2pm PST to maximize the influencer’s engagement.




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SOCIAL MEDIA