Goal: Introduce the app’s new features.
Strategy: We had 10 Instagram/Vine influencers with a combined total of roughly 10 million followers make creative posts about the app and challenge their fans to do the same. The winner would get a free chat with the influencer plus a share.
Goal: Gain traction among the Gen Y community.
Strategy: Get our best influencers to post engaging content about the app and its benefits. Then get another group of influencers to share those posts.
Goal: Get Crazy Bounce as many app downloads as possible. Strategy: Activate 5 top Instagram influencers with a combined total of under 500,000 to promote the app.
Goal: Reach a Southern demographic for their Instagram/ Facebook campaign. Our Strategy: We carefully chose 3 influencers to do posts on their behalf. As a bonus, we also shared their posts to a few other large Instagram accounts for a few hours at a time. The campaign got an estimated extra 6K likes and 40,000 views at no charge to the client.