THE RESULTS

Ranking 796 before campaign / 148 after campaign.

Over 200 Entries and a contest winner which went viral.

Sample Content:  vine.co/v/hUbPevXjzVZ  / youtube.com/watch?v=-gv5fdtXQRI 

Case Study 5: Contests – The Hunt
 

GOAL

Attract new users upon launch.

STRATEGY

Contest to encourage posts from influencer fans. Caption: “Make the best Vine
about TheHunt and win $500 ($250 for 2nd place) + I’ll revine you. Donwload app and enter by Sun. 7pm PST – Tag #thehunt.” Then have winner make a “Thank You” Vine after they receive a prize.




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SOCIAL MEDIA